Dubai, UAE, 26 April 2018: Corys Build Centre has inaugurated their first flagship store in Dubai, making it their seventh store in UAE. The ribbon-cutting ceremony took place on April 25, 2018.
Speaking on the occasion, Allister Bold, Commercial Director, Corys Build Centre, said: “The opening of our flagship store says that we aim to be a key player in the MEP market across the UAE and GCC region. The store tells that we want to be close to our customers and deliver our promises as per our abilities.”
Sharing details of the business-to-business plan, Bold said that the overall strategy is to differentiate us from other players in the market. We see the market maturing and transforming into a European model, where we can bring in many brands, under one roof. “We have adopted a multi-channel strategy that includes our stores, field sales agents and fellow traders who engage with our customers,” he said.
Bold added that the company would also be conducting training programmes to educate consultants, contractors and developers on different innovations available in the market and how they would benefit projects.
Kurt Pereira, Product Category Manager, Corys Build Centre, said: “Our main focus is to reach out to other traders, contractors, consultants and developers, and introduce them to our partner brands like Hepworth, Grundfos Pumps, Ariston Water Heaters, to name a few, and show them how their projects can benefit from these products. We have already seen the acceptance of these brands by developers like Emaar and Wasl Properties.”
Highlighting a change in market trends, Pereira said that the demand earlier was exclusively for European or US-manufactured products, but now there is more demand for locally produced, high-quality products. Pereira added that the company would be adding an HVAC product category to the line.