From greenbacks to a Green planet
Standing on its head the long-held notion that the private sector and sustainability are, in principle, two binaries which can never meet, CEO and Founding Chair of the U.S. Green Building Council, Rick Fedrizzi, in his book Green Think: How Profit Can Save the Planet argues that when businesses and environmentalists join hands, not only can the planet be saved, but the endeavour could also prove profitable. The book, since its publication late last year, has become a manifesto of sorts for businessbacked sustainability. George Berbari gives glimpses of the author and the book…
Added: Jul 14, 2016 | By CCME Content Team
