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Phileo, Hall Mark launch AmericanACparts.com

Joint-venture initiative aims to foster availability of genuine spare parts and associated technical support through availability of expertise from the manufacturer’s side

| | Aug 25, 2021 | 8:44 pm
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DUBAI, UAE, 25 August 2021: Phileo PM Aircondition & Refrigeration Trading, in association with Hall Mark International Electromechanical Works, launched AmericanACparts.com, with the objective of serving genuine Trane spare parts with the support of Al Arabia Technical Supplies & Contracts (Juma Al Majid Holding Group),  authorised distributor of Trane in the UAE.

Speaking during the launch ceremony, Shariq Anjum, Sales & Marketing Manager, Al Arabia Technical Supplies & Contracts, said the company holds stocks of products ranging from compressors to sealants. He highlighted how the company deals in Trane’s unitary products portfolio, including ducted units (1.5TR-3TR) and packaged units (3TR-42TR), suitable for high-ambient conditions, up to 54 degrees C. The portfolio of products the company distributes, he said, enables it to work on a wide range of projects, including mosques and villas. Trane units are installed in the fronds at Palm Jumeirah and in the Falcon City of Wonders, he said, mentioning two large projects.

Speaking on the benefits Phileo brings to the equation, Moan Abraham, Director and Managing Partner at the company, said that Phileo, set up as a B2B e-commerce HVAC platform in August 2020, is representative of the trend of digital stores the world over. “COVID accelerated the use of online stores the world over,” he said. “Key benefits of online stores are reduced quotation turnaround time – about 80% time saved – and seamless integration of procurement till order fulfilment, including technical support.” Saying so, dealing in genuine spare parts is a natural progression for Phileo, Abraham added.

Jad Khairallah, Leader (Services), Trane Middle East, spoke on the importance of choosing genuine spare parts from the manufacturers, as opposed to non-genuine parts.

Genuine parts, he said, give warranty coverage. “When you buy from Juma Al Majid, you will be covered by warranty,” he said. “If not, you may struggle. Non-genuine parts could cause failures and give rise to issues in other parts in the equipment.” Khairallah hastily clarified that warranty fulfilment depends on customer practices. If the compressor is genuine and if some other part is not, and if it affects the compressor, then the compressor would not be replaced, he said.

Genuine parts, he said, also increase equipment and staff safety and, further, facilitate the manufacturer in the quick identification of parts.

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