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LG sees growth across air conditioning and air purification portfolio in 2020

Says it is looking to empower UAE businesses to accelerate air solutions agenda

| | Oct 11, 2020 | 8:55 am
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DUBAI, UAE, 11 October 2020: LG Electronics said that as the pandemic unfolded, the need for more advanced air solutions was quickly recognised by businesses the world over, with organisations accelerating their efforts to install new heating, ventilation and air conditioning (HVAC) technologies at unprecedented speed and scale.

With physical spaces now either fully open, or experiencing phased re-openings, from major transport hubs, hotels and entertainment venues to offices and schools – three common challenges remain: operating efficiently, maintaining comfortable environments and instilling a sense of confidence for people to return, LG noted.

LG said it continues to work alongside its network of partners to not only alleviate such concerns but also to push the boundaries of innovation and create positive business impact. In the UAE’s air purification market, valued at approximately USD 5 million, LG claimed to have captured an estimated 20% market share in 2020. Within the cooling equipment market, excluding chillers, valued at USD 200 million in the UAE, LG claimed to have captured an estimated 23% of the local market over the same time period.

LG said its variable refrigerant flow (VRF) systems are currently installed at a number of sites across the Emirates, some of which include: Dubai’s Sustainable City, Abu Dhabi’s Saadiyat Beach Villas, American University and 410-property Mirfa Beach Villa complex, in addition to Ras Al Khaimah’s Delhi Private School (DPS) and the Majan Printing Press factory. The company said it remains at the forefront of the air solutions agenda for many local entities.

To ensure thorough standards of service are not only met but exceeded, LG said it has been training technicians at its state-of-the-art training facility in Jebel Ali since 2010. The LG Air Solutions Academy acts as a regional hub for the company, where training programmes and workshops are conducted on a regular basis, it said.

In recent months, LG said, it has introduced purification and sterilization, kits which can be installed on existing air conditioning units to advance both comfort and indoor air quality. It said it has also introduced its Dual Vane and Round Cassette air conditioning units, for more aesthetic-conscious customers who wish to maximise optimal air flow, without impeding on the design of their environment.

At IFA 2020, the company unveiled its PuriCare Wearable Air Purifier – a device, which harnesses two H13 HEPA filters to offer access to better quality air on-the-go, it said. In the B2B domain, the company said it has seen particular expressed interest and demand from government bodies and hospitals alike. The device, it added, is expected to launch in the UAE in late 2020.

LG said it has recently strengthened its ties with industry-leading bodies, such as ASHRAE (American Society of Heating, Refrigerating and Air-Conditioning Engineers) and REHVA (Federation of European Heating, Ventilation and Air Conditioning Associations) to ensure its new products are designed in line with globally recognised standards.

In response to the pandemic, the company said it is leveraging secure collaboration tools, ensuring continuity and confidentiality with its high-profile client base remains. To aid better customer care, LG said it is also delivering real-time monitoring and predictive failure diagnosis services, through cloud-based, non-face-to-face solutions (Total Management System) for service and maintenance. At a global level, it said, it is preparing to introduce cloud-based smart care solutions, which leverage AI for proactive customer engagement.

“At LG, we have a long-standing history of supporting the UAE’s businesses through our diverse portfolio of innovative HVAC solutions,” said Suraj Kumar, Technical Manager – Air Solutions, LG Electronics Gulf. “We recognize the complexities of today’s climate, in which decision-makers are tasked with balancing the comfort and hygiene needs of their end-users, alongside operating with greater efficiency. We remain committed to helping businesses during these times, by offering solutions which prioritize each of these facets with equal measure, while also ensuring to advance our agenda of striving for meaningful innovation, to create positive impact in the country.”



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