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Blueair wins ‘Superbrands’ Award

Company earns the nod from the Superbrands Council UAE and marketing professionals as “one of the strongest and trustworthy brands in the country”

| | Jun 19, 2019 | 5:46 pm
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DUBAI, UAE, 19 June, 2019: Air-purification solutions provider, Blueair has been recognised as one of the strongest and most trusted brands in the UAE by the Superbrands organisation, an independent authority, and arbiter of branding excellence, the company said through a Press communiqué. Blueair earned the honour of being voted to receive the Superbrands Award by a panel of top UAE business leaders and more than 2,500 senior managers and marketing professionals, following a rigorous selection process, the communiqué said.

Speaking on the occasion, TR Ganesh, General Manager – Middle East and Africa, Blueair, said: “Blueair believes in clean air for the next-generation – a vision that has been driving us on a journey of air innovation. Our company’s mission is to help as many people as possible develop the best performing solutions and create the best overall user experience.” Blueair’s goal, the communiqué said, has always been about creating healthier environments for consumers. Blueair, the communiqué added, works hard to exceed industry standards and create products that combine technological innovation and a passion for Swedish design.

Blueair team celebrates UAE Superbrands award win

According to the communiqué, every product in Blueair’s portfolio has been designed with the utmost attention to detail. From choice of materials and performance to design and even the finish, Blueair air purifiers are made to fit into the lives of consumers with taste and sensibility, the communiqué said. According to the communiqué, Blueair’s HEPASilent technology helps residents breathe easy by removing 99.97% of airborne pollutants down to 0.1 micron in size, including dust, viruses, allergens and smoke.

Mike English, Director, Superbrands Middle East, presents the award to TR Ganesh General Manager, MEA Blueair

Ganesh said: “The purpose of Blueair goes far beyond selling products and services. We have a firm intent to improve the health and well-being of people everywhere and especially in the UAE. That is why we have a programme in place to improve access to clean air via sustainably developed products, activities to increase awareness of the importance of clean air, and a community commitment to caring for even the most vulnerable. Blueair remains committed to the residents of UAE in delivering clean air as nature had intended.”

According to the communiqué, Blueair has won several industry awards and has been endorsed by experts over the last two decades. The Swedish Asthma and Allergy Association and, more recently, the Asthma Allergy Nordic, have recommended four of Blueair’s air purifiers – Classic 405, Classic 480i, Classic 605 and Classic 680i – for people with asthma, allergies and respiratory problems, the communiqué said. The Superbrands award, the communiqué added, is another powerful endorsement for Blueair in the UAE.

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