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Blue Star inaugurates showroom in Dubai

Company aims to bring an integrated EPC, manufacturer and aftersales service provider model to the Middle East, Vir S Advani, Vice-Chairman and Managing Director, Blue Star Limited, says

| | Apr 15, 2019 | 6:27 pm
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Dubai, UAE, 15 April 2019: Blue Star Limited’s wholly owned subsidiary in Dubai, Blue Star International FZCO, through its subsidiary, Blue Star Systems and Solutions LLC, inaugurated an office and showroom in Dubai. Vir S Advani, Vice-Chairman and Managing Director, Blue Star Limited, Dawood Bin Ozair, CEO, Blue Star International FZCO and other senior company officials were present during the ceremony.

Speaking on the occasion, Advani said that the company aims to bring an integrated EPC, manufacturer and aftersales service provider model to the Middle East. “This is the first time in the Middle East we are offering a similar solution,” he said. “Discrete air conditioning or refrigeration equipment can add only so much to the overall efficiency of a system. It starts with designing the right system. Typically, in India, we have design-build projects, and we will bring our own team right from the beginning, and they work with clients and architects. And so, that’s the starting point. And once we are there, we ensure we are spec-ing in the best products and the best components, because what will happen is you will see a lot of focus on chiller or air handler efficiency, but you will not see a total system view, when you see some of the specs available.”

Vir S Advani

Advani said the company looks at best ways to install, because there is a huge amount of inefficiency that comes into the entire distribution process. “So, if there is a way to execute a project in half the amount of time, typically your carbon footprint will also reduce, maybe not by half but at least by 30%,” he added.

Blue Star International FZCO, headquartered in Dubai, manages the international business operations of Blue Star Limited. Blue Star Systems and Solutions LLC is a subsidiary of Blue Star International FZCO, and it handles all the operations of the Company for the UAE, including its Products, System Integration and Service businesses.

Dawood Bin Ozair

Blue Star, which has completed 75 years of existence, exports air conditioning equipment, water coolers, and commercial refrigeration products and systems into the region, and has initiated after-sales service of AC&R products, as well. The company said it views the Middle East as a promising market for Blue Star. With a growing hospitality sector, rise in construction activities across residential and commercial sectors, coupled with extreme weather conditions, it is imperative for Blue Star to expand operations and enhance local presence in this region, the company said.

According to the company, the showroom will a one-stop-solution for its entire range of cooling products, including spilt ACs, cassette ACs, window ACs, floor-standing units, deep freezers, water coolers, bottle water dispensers, air coolers, air purifiers, water tank chillers, ducted split units, VRF system products, AHUs, FCUs, refrigeration units and cold room panels.

Display of a VRF unit at the showroom

Advani said: “We are proud of our long and enduring association with the Middle East. With this investment in the UAE, we are looking forward to make deeper inroads and significantly contribute to the growth of the Middle Eastern economy.”

Bin Ozair added, “I am confident that our comprehensive AC&R product and service offerings – combined with our proven credentials and capabilities, including highly skilled and trained workforce at Blue Star Systems and Solutions LLC – will enable us to steadily advance in this market.”


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