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New JAFZA facility to boost Wilo’s regional presence, says official

Representative for German manufacturer provides update on EXPO 2020 projects and activities across the region; identifies Iraq as key market

| | Feb 10, 2019 | 10:16 am
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Dubai, UAE, 10 February 2019: Booster systems, end-suction and split-case pumps are the main products that will be assembled, tested and dispatched from Wilo’s new facility in Jebel Ali Free Zone (JAFZA), said Yasser Nagi, Group Director Sales, MENA, following the recent launch of the company’s regional hub, which features an assembly plant, a warehouse, a training academy and offices. Nagi said that offering locally tailored and assembled products and services will allow the company to better serve distributors in the region and that the new facility will strengthen the company’s position as a regional platform that supports the Gulf region and surrounding countries. “Regarding the pumps distributed by the warehouse,” he said, “they are mainly fast-moving standard pumps, where we can be closer, faster and more efficient in terms of responding to the customers in the region.”

Yasser Nagi, Group Director Sales, MENA, Wilo

Underscoring the company’s commitment towards training, Nagi said that the ‘Wilo-Academy’ will hold technical training sessions for the various applications of Wilo products for dealers, engineers, installers and consumers. “The academy will have running products to enhance understanding,” he said. “Furthermore, we will include university students to join the trainings with our expert engineers.”

Providing an update on the company’s level of activities for EXPO 2020, Nagi said that the company was awarded the contract for supplying applications, such as cooling, air conditioning, water supply, drainage and sewage in the extension of The Dubai Metro. “With regard to The Dubai Metro,” he said, “Wilo has supplied over 800 pumps and systems since 2008. Hence all metro stations, including the extension, will be running with Wilo’s innovative technologies.”

Nagi added that the new local facility will support Wilo’s activities in 20 countries across the MENA region, adding that Iraq has been identified by the company as an important market. He said, “We already have a representative office in Baghdad working closely with various stakeholders to boost Wilo’s innovative products in the Iraqi market.”


Hannah Jo Uy is Assistant Editor at Climate Control Middle East magazine. She may be contacted at hannah@cpi-industry.com.

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