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Tecumseh opens its first office in Africa

The new office will enable the company to be closer to its distributors and installers, MD says

| | Oct 28, 2018 | 9:49 am
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Elmouez Ben Romdhane, Africa and Turkey Commercial Director, Tecumseh

Ann Arbor, Michigan, USA, 28 October 2018: Tecumseh Products Company has opened its office in Casablanca, Morocco, the company announced in a press communiqué. The new office will enable the company to be closer to its distributors and installers, the communiqué said.

François Bouillot, Managing Director, Tecumseh Europe, said, “Convinced of the strong development potential of the African commercial refrigeration market, we wanted to be closer to our distributors and installers.”

Stéphane Charbonnier, Europe and Africa Sales Director, Tecumseh, said, “This first location in Morocco is the beginning of Tecumseh’s vast expansion plan in Africa, with the objective of positioning the company as the commercial refrigeration leader in the region, by building relationships with key partners.” Strategically located in North Africa, Casablanca represents an ideal starting point to strengthen Tecumseh’s presence in Africa, the communiqué said.

According to Tecumseh, the company will continue to offer a wide range of products in North Africa, including compressors, unit-coolers and traditional and outdoor condensing units.  The communiqué said the office will be headed by Elmouez Ben Romdhane, Africa and Turkey Commercial Director, Tecumseh, for the past 10 years.


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