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UL’s brand-protection programme growing in the Middle East

Progress owing to collaboration with local law enforcement, says a company representative

| | Sep 19, 2018 | 9:00 am
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Dubai, UAE, 19 September 2018: Although UL’s Global Security and Brand Protection programme is still developing in the Middle East, Hamid A Syed, Vice President and General Manager, UL Middle East, said that working with local law enforcement and partners across the region has helped the programme evolve further, of late.

Syed said that the organisation works to build strong and effective public- and private-sector partnerships through UL brand-protection conferences, workshops and initiatives. “Our team collaborates with law enforcement in markets around the globe to remove products bearing counterfeit UL marks from the marketplace and identify those responsible for their manufacture and distribution,” he said. “Creating safer environments for people around the world is at the core of what we do.” Syed said UL continues to develop educational resources and materials to bring awareness of the prevalence of, and the dangers inherent in, counterfeit products to organisations and consumers, worldwide.

 

Hannah Jo Uy is Assistant Editor at Climate Control Middle East magazine. She may be contacted at hannah@cpi-industry.com


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