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Market sees lower consumer demand for air conditioners in 2017, says GfK

Observations based on retail behaviour, not projects, says market intelligence company

| | Dec 4, 2017 | 11:30 am
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In 2017, the market demand for air conditioners has been lower compared to the year before. This was the insight Trompess Francis, Business Group Manager, GfK, shared with Climate Control Middle East, following an assessment by the company after tracking the sale of air conditioners.

“We are continually auditing the air conditioning market, every month,” he said. Francis stressed that the decline the company has observed pertains specifically to room air conditioners sold in retail channels and does not include projects.


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