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Panasonic unveils Middle East Strategy

Company is constantly adapting to and evolving as per market demands, says senior official

| | Sep 17, 2017 | 8:38 am
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Panasonic Marketing Middle East & Africa (PMMAF) unveiled its Middle East strategy with the launch of several products for the HVAC market in the GCC region.

Hiroki Soejima, Managing Director, Panasonic Marketing Middle East & Africa

Speaking at a Press conference to announce the launch, Hiroki Soejima, Managing Director of Panasonic Marketing Middle East & Africa, said: “Over the years Middle East region has witnessed a sustained growth across industries. As a leading Japanese manufacturer offering the widest product portfolio, both for consumers and businesses alike, it has augured well for us. Being a customer-centric brand, we are constantly adapting and evolving to market demands, and this year we aim to increase our footprints across the region.”

Sharing details of the company’s indoor air quality (IAQ) product line, Hidenori Matsubara, General Manager and HOD of IAQ at Panasonic Eco Solutions, Middle East & Africa, said: “While we focus on the freshness of water and food, our priority should also be on clean air. Keeping this important aspect in mind, we launched the energy recovery ventilator (ERV), which increases the ventilation in the house, cleans the air from dust and toxins and cools the room, thus increasing the comfort.”

Matsubara added that the ERV has a capability of saving up to 60% of air conditioning-related power consumption and that it does not run on a compressor.

Speaking on Panasonic’s recently launched Jetstream air conditioning system, Deepak Krishnan, Manager, Air Conditioner & Major Appliance, in the Appliance Product Department at Panasonic, said: “In response to the feedback we received from the market that the air does not reach all the corners of the room, we have come up with the Jetstream air conditioner, which is designed for this region. It has the capacity to reach up to 25 metres distance, which is ideal for long rooms.”


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