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Hisense VRF begins cooperation with UNTES in Turkey market

Company says the union will lay a good foundation for rapid growth of Hisense VRF market share in the region

| | Sep 27, 2016 | 2:40 pm
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Qingdao, Shandong, China: Hisense has announced that its subsidiary, Hisense VRF, has started to cooperate with Ankara, Turkey-based air conditioning company, UNTES, on VRF by signing a contract recently. The contract, the company said, is another breakthrough for Hisense VRF in the European market.

UNTES Corporation, the company revealed, was founded in 1968, and is reportedly the largest local air conditioner manufacturer and supplier in Turkey. With 48 years’ HVAC experience, the union of Hisense and UNTES will consolidate the all-around development of Hisense VRF overseas market, as well as lay a good foundation for the rapid growth of Hisense VRF market share, said the company.

Furthermore, the company claimed that Turkey has the largest VRF market in Europe. Based on the long-term local market development, Hisense VRF, the company highlighted, will focus on the planning of both, branding and business development, which is the core part of Hisense’s globalisation strategy.

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