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Arcadis launches new single brand

Arcadis launches new single brand, signaling strengthened global positioning in response to changing client needs

| | Sep 21, 2015 | 5:00 pm
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Move to strengthen global positioning in response to changing client needs 

Arcadis, a design and consultancy firm for natural and built assets, has announced unveiling a new brand identity with a new logo, and will reach out to the global market under one brand. The announcement follows two years of investment in joining up its 28,000 people in a single operating model which, Arcadis claimed enables it to bring the best of its knowledge and technical expertise to clients wherever they need help.

According to Arcadis, the new brand will be adopted across 70 countries in which it operates. The move, it said, will see legacy brands being phased out, including Langdon & Seah, Hyder Consulting, ARCADISLogos and EC Harris, with Callison and RTKL, Arcadis’ architectural brands merging to create CallisonRTKL.

Highlighting that the move was in response to changing client needs, Neil McArthur, CEO of Arcadis, said, “Coming together under the single new brand is also an important step in bringing our people together to realise our passion of improving the quality of life and being recognised as the best.”

Wael Allan, Middle East CEO at Arcadis, added: “In the Middle East, we will see our expert teams from EC Harris and Hyder Consulting come together and go to market as one powerful, integrated Arcadis brand. This will help provide a clarity and consistency of approach to our clients who are already benefiting from our global collaboration. In the past year alone, we have seen our rail team in Doha, Qatar collaborating with their counterparts in Europe to win the Qatar Metro Gold Line project, similarly, our rail team in Saudi Arabia is working together with the UK team to design a new transport system in Jeddah, along with an array of other projects and programmes across our buildings, environment and water business lines.”

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