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DEWA launches Carbon Footprint campaign

Encourages responsible energy consumption among users

| | Jun 15, 2013 | 5:48 pm
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Encourages responsible energy consumption among users

Dubai Electricity and Water Authority (DEWA) has launched a Carbon Footprint campaign to support the Green Economy for Sustainable Development initiative to foster sustainable living across the Emirate.

According to DEWA, the rising energy consumption is one of the leading factors in carbon emissions, which causes damage to the planet by increasing global temperatures and causing sea levels to rise. Reflecting DEWA’s strategy to reduce carbon emissions and conserve natural resources, the new campaign seeks to raise awareness about responsible energy consumption and minimising excess energy use, while encouraging environmental best practices and reducing carbon emissions.

DEWA claimed that conservation and environmental protection have become a key part of its corporate culture, and that it seeks to share these values with its customers.

DEWA explained the finer points of the campaign: As part of the campaign, it will list facts and figures about how much carbon emissions each customer’s monthly energy usage generates, as it wants to encourage customers to reduce their carbon footprint in line with the Dubai Integrated Energy Strategy 2030, which aims to reduce demand for energy by 30% in 2030. The objective is to inculcate the practice of reducing electricity consumption and using green products, such as energy-efficient light bulbs and eco-friendly appliances.

In this context, H.E. Saeed Mohammed Al Tayer, Managing Director and CEO of DEWA, said: “Every year, DEWA launches a range of initiatives to foster sustainable development across Dubai, while enhancing the emirate’s standing as an international example for conservation and environmental protection. DEWA works with diverse sectors and communities to raise environmental awareness and identify effective solutions to the problem of global warming. The Carbon Footprint campaign is vital to the reduction of carbon emissions by educating our customers on responsible electricity consumption – contributing to a brighter, greener future.”

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