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ATC to introduce fabric ducts in the region

Products to be launched at The Big 5

| | Nov 18, 2010 | 3:18 pm
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Products to be launched at The Big 5

Aero Textile Concept (ATC), France, which has been designing, manufacturing and providing the maintenance of fabric ducts and air diffusers since 1995, has announced that it will be launching its products in the Middle East during The Big 5, being held from November 22 to 25. According to the announcement, the products will be launched at the Unigulf stand. ATC had signed a deal with Unigulf at the end of October to market the products in the region.

“We hope to be selling to customers in Dubai and Sharjah,” said Jean Senegas, Area Sales Manager, ATC. “Our business strategy is to increase our sales in the UAE and, then, enter the market in Saudi Arabia.”

Elaborating on the concept of fabric ducts, Senegas said that many types of fabrics are being used for ducting, depending upon the application, but polyester is the material that is generally used, as it is very light and resistant.

“It is light weight, in order to reduce static pressure to distribute air, so less power is consumed, because there is less static pressure,” he said. “The material is versatile, and since it can be easily cleaned and reused, it can be used in the food industry.

Senegas said the company can go from 100 cfm to 80,000 cfm. He added that the company’s strength was definitely the food industry. “We have a special fabric for the food industry, and also, a lot of supermarkets use them,” he said. “We have been working with Carrefour for many years, and with Wal-Mart in Mexico. We have been supplying our fabric ducts to them.”

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